On July 5, 2015, the signing ceremony between BAHEAL Health Online and KPC Pharmaceuticals, Inc on the strategic cooperation of “Easy Revisit System” was held in Nanjing. Many senior managers witnessed the ceremony, including Wang Guoqiang, vice president of BAHEAL Pharmaceutical Group, Hu Jiayue, COO of BAHEAL Health Online and general manager of Mobile Devices, Wang Shaoquan, executive vice president of KPC and chairman of Yunnan Kingtide Notoginseng Industry Co., Ltd., Zhong Xianggang, vice president of KPC sales, Wang Jue, general manager of KPC Electricity Business Division, Li Bin, general manager of Yunnan Kingtide Notoginseng Industry Co., Ltd., etc.
After signing the cooperation agreement, the two sides will conduct comprehensive strategic cooperation. In particular, they will make constant and deep explorations in terms of how doctors can provide comprehensive and complete disease control services for patients after consultation, how to upgrade the on-line services of hospitals and doctors, how to improve the doctor-patient relationship, how to increase the trust between doctors and patients, etc. What's more, under the new trend of mobile internet, both sides will also explore new marketing modes for drugs.
At present, as “internet+” becomes more and more popular, there is a tide of using internet in the pharmaceuticals industry, and mHealth is particularly well-received in terms of capital investment. The expansion of BAT, an internet tycoon, in mHealth field has attracted wide attention. However, in spite of a variety of mHealth APPs that are currently available, most of them are used in on-line reservations and pre-treatment Q&A, and only a few can be used in consultation, medical treatment, drug purchase and other fields where the patients’ demand is a closed loop.
Wang Guoqiang, vice president of BAHEAL Pharmaceutical Group, says the easy revisit system, a mHealth terminal, has taken their mHealth team a long time to develop. It aims to create a smart medical ecosystem. Compared with other medical systems, it pays more attention to keeping in pace with the direction of reform in medical treatment and medicine. It strives to match the using experience with medical treatment scenarios, so that it can become a comprehensive and convenient disease control tool used by doctors and patients in post-treatment and post-discharge.
Hu Jiayue, COO of BAHEAL Health Online and general manager of Mobile Devices, says the easy revisit system has integrated three functions: “doctor-patient communication”, “health record”, and “drug purchase”. It can expand doctors’ services from “pre-treatment” and “treatment” to “post-treatment”, and can improve the current doctor-patient service mode. These are exactly the key factors what KPC lays emphasis on and why it chooses to sign the cooperation agreement with “easy revisit system” in the end.
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