On May 12, 2016, the Operation Symposium for Brand Pharmaceutical Companies was held at Qingdao Intercontinental Hotel. The symposium, with "Flow Tops and Brand Wins" as the theme, gives birth to healthy concepts and specific operation strategies by virtue of BAHEAL Pharmaceutical Group's wisdom and is committed to creating a modern era of Internet brand pharmaceutical companies relying on AliHealth's mature Internet mode. The event attracted representatives of more than 40 well-known pharmaceutical companies all over the country, drawing great attention in the pharmaceutical industry.
Internet health is a new application of the Internet in the medical industry, which includes health education, medical information, electronic health records, disease risk evaluation, online consulting, electronic prescription, remote consultation, remote treatment and rehabilitation, and other forms with the Internet as the carrier and technical method. This conference focuses on how pharmaceutical companies comply with the Internet trends, discusses how to make the Chinese medicine industry transform from traditional business models into the modern ones, and brings more people health and happiness with the application and popularization of the Internet.
On the conference, Mr. Fu Gang, President of BAHEAL Pharmaceutical Group delivered a speech called BAHEAL Ecosystem and Brand Operation, through which the participants learned about the culture and brand planning of BAHEAL. Mr. Liao Guanghui, General Manager of the Mall Business Department of BAHEAL Pharmaceutical Corp. introduced the Positioning and Direction of Baiyangwang.com. Then, Mr. Kang Kai from AliHealth, Ms. Song Miao, Sales Vice President from mama.cn, Ms. Zhang Yuan, Director of OTC Marketing Department of BAHEAL Group, Mr. Liao Jianbang, Director of the E-commerce Department of Huiren Pharmaceutical all gave speeches respectively and shared features, positioning and operation strategies of each brand. During the event, Mr. Fu Gang, President of BAHEAL Pharmaceutical Group, Mr. Liao Guanghui, General Manager of Baiyangwang.com guided the guests to visit BAHEAL Health Sci-Tech Park, enabling them to have an all-round and three-dimensional knowledge and understanding of the BAHEAL Pharmaceutical Group.
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